Branding Design
Print Design
Enactus SFU
Overview
Enactus is a global organization that uses entrepreneurial action as a catalyst for progress, taking the concepts of social entrepreneurship and the triple bottom-line to heart. Enactus SFU is a chapter of Enactus Canada, a student organization based at Simon Fraser University Enactus SFU that focuses on creating sustainable projects yearly, with a focus in developing entrepreneurial skills and future leaders.
Timeframe
September 2024 to May 2025
My Role
Graphic Design, Digital Design, Print Design
My Team
Stephanie Ma (Co-Design Director)
Type
Student Club
Industry
Leadership & Entrepreneurship
Tools
Figma, Adobe Photoshop, Microsoft Powerpoint
My Role
As the Co-Director of Design for Enactus SFU 2024-2025 year, I was responsible for revitalizing and overlooked Enactus SFU's Branding. This branding would be encompass all of Enactus design materials, from our social media to in person events. In addition, I was the lead designer for Enactus SFU Regional Competition Team in the Environmental Sustainability Category, presenting BeeKind Co's story.
Results
Worked alongside Marketing Strategy to produce impactful Instagram graphics to raise awareness in the student community, with 60,000+ account impressions and increase following by 18.42% (300+ Followers).
Designed an impactful presentation for Enactus Canada Regionals Exposition, awarded with second place in Environmental Sustainability Category.
What I learned
Opening up to different perspectives.
Throughout my term at Enactus SFU, whether I was adopting my role as the Design Director or as a Presentation Designer, I was always challenged by my peers with new ideas and "what if". At first, I had difficulty filtering through the different feedback. However, I learned quickly that even the smallest feedback can deliver a better result than if I had worked without feedback.